A reason toleave the house

Your phone already counts your steps. Legend Steps takes that number — and only that number — and draws it onto a route: a real distance across a handcrafted world, crossed on foot, at whatever pace the week allows.

There is nothing to open and nothing to press start on. The school run, the dog, the long way back from the shop — it all moves the line. Stop for a fortnight and the line waits exactly where you left it.

There are places along the way. Reach one and a postcard is printed and kept. Reach the end and the medal is struck to your account, where it stays.

It is for the person who has been meaning to walk more and has never found a reason that sticks. Who has closed a ring, ignored a ring, and eventually deleted the app that drew it. Who does not want coaching, a plan, or a weekly report card on their own body.

What works, for that person, is somewhere to be going. Not a target — a destination, with ground between here and it, and something waiting at the far end that nobody can take off you afterwards. That is the entire idea, and everything in the product is either serving it or is on its way out.